Rewiews, recommendations, gadgets, books, tips and tricks

What Would Google Do? Interesting book about power of new media by Jeff Jarvis

What Would Google Do? Interesting book about power of new media by Jeff Jarvis

"Google is not just a company, it is entiraly new way of thinking..." writes Chris Anderson, author of famous the Long Tail book, about new book from Jeff Jarvis - What Would Google Do. There are many books about Google and blogs about Google. This book, which I'd like to review briefly here, offeres many ideas about what Google mean, or should mean, to your business. What is the Google way of running a company, real estate agency, handle open-source economy, gift economy, freemium, his blogging experience, big "Dell Sucks" fiasco, how blogging, searching, long-tail and niche marketing can change everything. And who will come after Google?

 

Here is a sneak peak into the book: I took some pictures of the index:

 

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