Google-boasting advertising in a tights shop

Companies or shops can boast with different awards: "Number one in Lonely Planet Guide", "As seen on TV" or "Awarded Little Insignificant Award 2006". But I never saw a company boasting their SEO success in offline world. Until I was in a gift shop in Edinburgh, Scotland, that is.

On the rear wall of the shop, there were several "tartan stockings" samples (tartan is that typical Scotish pattern) and among them a big sign "No1 on Google." Google was written in the Google style, of course.

(bigger picture here, uncropped picture here)

I found it very interesting and somewhat funny. But I understand that this little shop on Princess Street wanted to give their customers (mostly tourists) some affirmation that they are in the right place to buy some tartan stockings. And, no doubt, Google can serve as an worldwide authority.

Of course, wining the SEO battle over a competitive keyword is not easy, on the other hand, the domain name helped them a lot, I suppose. In any case, I found it as an remarkable example of how Google is entering the off-line world.

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